EXPLORE MIDTOWN WEST

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Most who live far outside New York City’s storied streets envision the bright lights, tall buildings and constantly bustling crowds of Times Square to be synonymous with the city itself. While a trip to TriBeCa or Battery Park City would definitely give them some food for thought, there is much to be said for their assumption.

The area is defined as well by multiple high-end designer shops, including Bergdorf Goodman, Barneys and Tiffany's New York flagship store; plus an endless supply of fashion retailers including Macy's, Zara and Victoria's Secret.

Fine dining abounds with renowned eateries including Il Gattopardo and Ruth's Chris Steak House, and the MoMa offers a peak into some of the world's greatest contemporary artwork. The area hosts offices across nearly all industries, which aside from The New York Times Headquarters include Barclays Corporate Office and Ogilvy & Mather.

HISTORY

Times Square, once New York’s horse-trading center marked by manor houses and farmland known as “Long Acre Square,” has reigned as the city’s main theater district since the turn of the century. Drastic change, including its name, came with the arrival of the subway and the New York Times, which celebrated the opening of its new Times Tower headquarters on West 42nd Street between Broadway and Seventh Avenue on New Year’s Eve, 1904.

Today, the area, also once recognized as the “Crossroads of the World,” the “Great White Way” and “Tenderloin” is probably the most iconic and instantly-recognized neighborhood on earth, with its dizzying array of jumbotron ads, skyscrapers, performers, Broadway theaters and thrilling attractions.

During the 1910s and 20s, Times Square became a cultural hub for theater, music venues and upscale hotels, not to mention one of the city’s most desirable places to live. Today, it’s also the most exciting spot to ring in the New Year, as long as you’re brave enough to stand the cold.

LANDSCAPE

Technically spreading from 30th Street to 59th Street and from the west side of Fifth Avenue all the way to the Hudson River, Midtown West is often synonymous with Hell’s Kitchen and Clinton.

Aside from Times Square, Midtown West encompasses much of what makes New York City such an iconic and storied center of activity. Scattered within its borders are the Empire State Building, Rockefeller Center, Radio City Music Hall, Madison Square Garden and the Intrepid Sea, Air & Space Museum. The area's status as an in-demand world-class destination matches its easy accessibility, with convenient travel via the New York waterway ferry, Penn Station, Port Authority Bus Terminal and the Eighth Avenue subway line.

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